#𝙢𝙞𝙧𝙤𝙫𝙚𝙧𝙨𝙚𝙢𝙤𝙣𝙙𝙖𝙮𝙨 - 𝙐𝙨𝙚𝙧 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙢𝙖𝙥𝙥𝙞𝙣𝙜

Customer & User engagement is one of my top topics at the moment and as such, a handy template for focusing on this features in this weeks edition of #miroversemondays.

𝙏𝙝𝙞𝙨 𝙩𝙚𝙢𝙥𝙡𝙖𝙩𝙚;

Experience mapping looks at your customer’s end to end experience with your brand to identify areas ripe for improvement and innovation. Use this Miro board to uncover what customers are doing, thinking and feeling throughout their journey.

From there, you can tailor your backlog prioritisation accordingly and pivot towards what the customers really need.

I've facilitated similar sessions in person with a whiteboard before but this is a great virtual version which achieves the same outcome.

Credit to Josh Zak at Turtle Designs for creating this one and Miro. Link to this template below

https://miro.com/miroverse/category/strategy-and-planning/experience-map-template